New Trends in Ice Pop Packaging
Whether it’s an ice popsicle, ice lolly or ice candy, the packaging has to be consistent with the product. It’s the first thing a consumer sees and it can help establish brand identity.
In this article, we’ll take a look at some ice pop packaging ideas to help you get started. We’ll also explore how the packaging can be environmentally friendly.
1. Brewla Bars
Brewla Bars, a Brooklyn-based startup, is poised to make a big splash in the frozen snack world. Their boldly flavored ice pops feature a brewed base of tea, coffee or root beer blended with fruit juices and/or dairy ingredients, plus a boost of vitamins or electrolytes.
Their products are available in stores from Whole Foods to Foragers and Gourmet Garage locations throughout New York City. They are a relative newcomer to the frozen novelty space, having launched in 2012. The company is closing in on angel funding that will be enough to take their brand nationwide.
Founded by brother and sister duo Daniel and Rebecca Dengrove, Brewla Bars has a strong ethos. The founders were inspired by their own childhoods to create a healthier ice pop that was as tasty as it was nutritious.
The company’s gimmick is to use a specially designed mold and freezing process that minimizes the size of ice crystals, leaving behind a velvety-smooth icy treat. It’s also one of the most eco-friendly companies in their industry, utilizing organic, gluten-free and non-GMO project verified ingredients.
To get the best deal on these ice pops, visit Safeway through 3/27 and score these special brewed bars for only $2.99. To sweeten the deal, sign-up for Safeway’s Rewards program and receive an instant coupon for a free Brewla Bar.
If you haven’t tried out these ice pops, then it’s time to give them a try! They’re a delicious and healthy way to cool off this summer! So, go ahead and pick up a box today! Then check out their website to see if they are available in your area. If not, they also have a form you can fill out to request that your favorite retailers start carrying them.
2. Magnolia
Magnolias are flowering trees and shrubs with showy flowers in white, pink, yellow or purple. They are native to temperate, subtropical and tropical areas of southeastern Asia, eastern North America, Central America and parts of South America.
Several species of magnolia are now grown worldwide for their flowers and forms. Some of them are evergreen and have glossy leaves covered with attractive gold to copper to brown felt-like hairs. Others are perennial and grow from 20 to 40 feet tall, with flowers in early spring or late fall.
The genus name Magnolia comes from the French word for “magnificence” and refers to the beauty of the flowers ice pop packaging and form of the tree. The genus was first described by Charles Plumier in 1703 (Treseder 1978, 14).
There are over 200 species of magnolias that can be found throughout the world. Many of these flowering plants are used to decorate gardens, landscaping, and even as ornamental trees in yards.
One of the best-known varieties of magnolia is the umbrella magnolia, which has enormous shiny leaves that droop down over the ends of the branches. This type of plant is popular in shady locations, and it makes an excellent addition to any garden or landscape.
Another popular type of magnolia is the linalool magnolia, which is native to North America and is known for its astringent properties. It can help reduce irritated skin conditions and also relieve menstrual cramps.
The genus also includes the tree Magnolia grandiflora, which has large, tulip-shaped yellow flowers that appear in early spring. This variety is especially hardy, growing as far north as New England.
Finally, the genus includes the tree Magnolia virginiana, which is commonly called the green mile because of its dark green foliage and white flowers that give off a fresh lemony scent in early summer. This variety is an upright form that works well in allee plantings, but it can be attractive as a single specimen as well.
As a matter of fact, it’s been a popular choice for ice pop packaging, particularly in countries where ice cream frozen desserts are highly favored. Moreover, it has a wide range of flavors that can be easily identified by consumers, including vanilla and chocolate.
3. LifeIce
Among the new fads in frozen treats are ice pops that have a more nutritious spin than your average sugary treat. One brand that’s taking the ice cube a step further is LifeIce. The company has developed a line of bite-size cubettes that come in flavors including chocolate, berry, citrus and a green flavor featuring kale, banana and apple. The ice cube-like treats are sold shelf stable and can be found in grocery stores.
While they aren’t the first of their kind, LifeIce is the first to use freeze-at-home trays to deliver a hydrating and nutritious treat that is both tasty and convenient. They are sold in a custom-designed tray that ensures product integrity from factory to freezer, and the cubes can be easily popped out of the tray and enjoyed immediately.
The company has created a variety of flavors, including the opulent orange-flavored “Orange Cube,” which has no fewer than four pomegranate seeds, a whopping five vitamins and minerals, and a full gram of fiber per serving. The ice pops are also a good source of vitamins C and E, and the berries are sweetened with agave nectar and honey.
The company claims that their calorie-free ice pop is the best-tasting on the market and that it has been shown to be effective in the treatment of arthritis. They are available in a variety of flavors, including chocolate, berry and citrus, and in a range of packaging options. The company is ice pop packaging also launching the world’s first freeze-at-home ice pop tray, and they expect to launch nationwide by summer 2015. It will sell for $29.95 in stores.
4. Iconic
The ice pop is an iconic hot weather treat, and while many people enjoy them, they also have a tendency to be high in sugar and additives. However, some companies have made a conscious effort to provide healthier popsicle options that can appeal to people with health concerns and families who are looking for an alternative to traditional desserts.
When Iconic set out to create the brand’s logo, it wanted something that would be instantly recognizable, and one that could be associated with ice pops. The iceberg was the perfect fit for this, and serves as a symbol that can be found in all touchpoints with the company’s product.
Iconic, along with its wholly owned subsidiary TopPop, provides a variety of alcoholic beverages packaged in single-serve flexible pouches and sachets. The two companies are delivering on today’s top trends in the industry, including ready-to-drink and ready-to-freeze cocktails in flexible sachets and better-for-you, better-for-the-planet adult beverages that are both sustainable and ethical.
To meet the needs of its customers, Iconic utilizes a number of manufacturing and packaging processes. Among them are liquid-filling machines and custom-plastic bottling lines. The company also uses a proprietary water-based adhesive system that’s eco-friendly and recyclable.
In July 2020, Iconic purchased TopPop, a contract manufacturer and packaging company that specializes in malt, spirits and wine-based products in single-serve flexible packaging. The acquisition was a strategic move to position the company to deliver on today’s growing “Better-for-You” and “Better-for-the-Planet” consumer trends.
With its focus on lifestyle branding and a commitment to innovation, Iconic has been at the forefront of developing celebrity brands around the world. Some of its most recent projects include Bellissima Prosecco by Christie Brinkley and SLIQ, which offers an innovative frozen cocktail option for consumers 21+ who are looking to enjoy a drink responsibly.
Iconic’s SLIQ combines the delicious flavor of the popular fruity and sweet liqueur with the refreshing taste of an ice pop to create a frozen cocktail that’s both tasty and sustainable. Unlike most traditional ice pops, which can have up to five grams of sugar per serving, SLIQ is only 100 calories and has only one gram of alcohol per pop. In addition, SLIQ is made with a low-glycemic index (GI) of 76, making it an ideal choice for those on a diet or looking to cut down on their calorie intake.
