Jewellery Showcase Material Selection and Brand Alignment
The material that makes up your jewelry showcase defines its visual atmosphere. Glass is a classic choice that delivers a sophisticated, upscale look. Acrylic is a popular alternative, delivering the same look with enhanced durability and resistance to shattering.
Layout significantly impacts customer attention. Organizing displays by collection helps reduce senses-overload and encourages shoppers to browse. Using different colors for risers and bases adds interest to displays.
Lighting
The lighting in a jewellery showcase plays a huge role in how effective it is at grabbing customer attention. In fact, a poorly lit jewellery case can make the merchandise appear dull or even worse, it may cause shadows on the items that are being displayed. In order to avoid this, jewelers should choose LED cabinet lights instead of halogen or metal halide fixtures.
These lights offer more focused light for the jewelry and are more energy efficient. They also allow the store to customize the lighting ambiance to suit their jewellery showcase brand identity and the type of jewelry on display. Additionally, they provide higher color rendering for gemstones and metals.
In addition to lighting, the layout of a jewelry display showcase can help draw customers into the store and promote sales. This can be done by arranging the jewelry by product category or collection, as well as by placing high-value items in eye-level displays. In addition, it is a good idea to include a focal point in the display, which could be a single item that catches the customer’s attention.
Other types of jewelry displays that can add interest to a storefront are tall neck jewelry displays and earring trees. These are great for displaying many thinner pieces at once, and can be used to create a dominating window display. Lastly, bracelet ramps can give the jewellery a more professional look, and are available in a range of sloped heights.
Materials
A jewelry showcase’s material selection influences both the overall design and brand alignment. It is important to choose a material that reflects the overall feel of your shop and that will also enhance your jewelry collection. For example, wood showcases exude a sophisticated feeling and can be custom-designed to include engravings or decorative elements. Metal is another option that exudes luxury and elegance. It can be used to create a modern, contemporary look or a more traditional style that accentuates the beauty of the jewelry.
Display cases are available in a variety of materials, including glass and acrylic. Glass is a classic choice for jewelry displays because it is essentially invisible and helps to deter shoplifting. It can also be tempered for added safety and durability. Acrylic, on the other hand, is becoming increasingly popular because it offers many of the same visibility benefits of glass but does not shatter upon impact. It is also much lighter than glass, making it easier to transport and move around the store.
Props and accessories can make your display even more captivating. For example, a ring tree is an ideal way to show off those beautiful rings. It can also hold multiple rings in different sizes, which can increase your sales. Similarly, earring trees are excellent for showing off those dangling beauties.
Layout
A well-planned jewelry showcase setup doesn’t just highlight the beauty of your product. It also tells a story that influences purchasing decisions and builds brand identity. From the layout of the display to the use of effective lighting, it has a significant impact on sales.
The type of jewelry you sell can significantly influence the design and layout of your showcase. For example, a store that offers both precious and costume pieces may need separate showcases to differentiate the two styles and price ranges. Similarly, a high-end store may need to place its most expensive items in the forefront of the display to attract customers’ attention.
Jewels are a symbol of many things to many people: they can be a sign of wealth, a mark of status or simply an accessory for a particular outfit. They’re also often purchased on impulse, which means that your retail jewelry displays need to be particularly compelling.
From individual ring stands to full earring trees, our jewelry displays are perfect for any store. Designed to help you show off your collection, they’re crafted from the highest quality jewelry kiosk materials and come in an array of finishes to complement any store aesthetic. We even offer a wood cabinet for merchandising that’s functional and versatile, with adjustable or removable glass shelves to suit your stock needs.
Security
The security measures taken during a jewellery showcase make an important difference in customer confidence. Having reliable security protocols and implementing them consistently results in a more secure environment, which engenders trust with customers and ultimately leads to increased sales.
One of the most important measures is to use durable display showcase construction and the strongest type of glass possible. The most common material used for showcases is annealed glass. This material breaks into small, similarly sized pieces that are harmless and can still be used for other purposes. More specialized glass is available that uses interlayers and manufacturing technologies to create virtually impenetrable glass for jewellery cases.
Another security measure is to store high-value items in a safe or vault at night. This keeps jewelry from being easily stolen by light-fingered bad guys or even store employees. Jewellers may feel that this solution ruins the luxury feeling of their stores by putting a cage or bar in view of the customers, but there are many options for minimizing the visibility of these storage units without compromising on the design of the displays themselves.
Regularly conducted daily case counts are also a critical step in jewelry store security. This helps to ensure inventory accuracy as well as tracking of sales activity. Protocols should be established outlining procedures for handling, shipping, repair and return of client-owned jewelry. In addition, hold up detection systems (also known as duress alarms) are available for jewellery stores that can be activated by the staff in the event of a perceived threat.